N26 is the fourth largest digital bank, globally.

Leading primarily on new market and product launches including global content, campaigns and brand. I strategised, coordinated and launched media campaigns across print, digital, paid and organic in Europe’s key markets of the UK, France, Spain, Italy and DACH.

Campaign goals: Increased brand awareness (aided and unaided), increased market share and share of voice and market expansion.

Impact: Leading the UK GTM strategy, this was the most successful new market launch in the company’s history, in terms of CPA, signups and MAUs.