Designed to capture a new share of market and vertical, the N26 You launch was designed to highlight the potential for individuality and personalisation in banking.

I spearheaded the GTM strategy and campaign, spanning digital, print, organic and paid social and was launched in key European markets including the UK, France, Italy, Spain and DACH.

Goals: GTM including narrative development, strategic positioning and global campaign strategy.

Impact: N26 You remains the most popular product across all markets.